{"id":17672,"date":"2010-06-11T19:44:08","date_gmt":"2010-06-12T02:44:08","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=17672"},"modified":"2010-06-10T15:28:35","modified_gmt":"2010-06-10T22:28:35","slug":"scrabble-the-beautiful-word","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/17672","title":{"rendered":"Scrabble: The Beautiful Word"},"content":{"rendered":"<p><object width=\"400\" height=\"250\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/-O3kbmJXFp0&#038;hl=en_US&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/-O3kbmJXFp0&#038;hl=en_US&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"400\" height=\"250\"><\/embed><\/object><\/p>\n<p>Above: Scrabble ad created by Irina Dakeva and Cl\u00e9ment Dozier of <a href=\"http:\/\/www.wizz.fr\" target=\"_blank\">Wizz<\/a> for Ogilvy Paris.<\/p>\n<p>Part of Scrabble&#8217;s &#8216;the Beautiful Word&#8217; campaign. More videos (and details) <a href=\"http:\/\/www.jawbone.tv\/featured\/2-featured\/26-scrabbles-the-beautiful-word-campaign-true-collaborative-undertaking-.html\" target=\"_blank\">here.<\/a><\/p>\n<p>And here&#8217;s two more (below), created by Mathieu Lafontaine and Didier Tovel (aka C4) of <a href=\"http:\/\/www.apollostudios.com\" target=\"_blank\">Apollo.<\/a><\/p>\n<p><object width=\"400\" height=\"250\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/NThCPpyoW7U&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/NThCPpyoW7U&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"400\" height=\"250\"><\/embed><\/object><\/p>\n<p><object width=\"400\" height=\"250\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/h3ul3q1PexA&#038;hl=en_US&#038;fs=1&#038;\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/h3ul3q1PexA&#038;hl=en_US&#038;fs=1&#038;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"400\" height=\"250\"><\/embed><\/object><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Scrabble: The Beautiful Word\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/17672\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>Above: Scrabble ad created by Irina Dakeva and Cl\u00e9ment Dozier of Wizz for Ogilvy Paris. Part of Scrabble&#8217;s &#8216;the Beautiful Word&#8217; campaign. More videos (and details) here. And here&#8217;s two more (below), created by Mathieu Lafontaine and Didier Tovel (aka C4) of Apollo. Tweet<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,44,51],"tags":[123],"class_list":["post-17672","post","type-post","status-publish","format-standard","hentry","category-art","category-finds","category-illustration","tag-illustration"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/17672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=17672"}],"version-history":[{"count":14,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/17672\/revisions"}],"predecessor-version":[{"id":17686,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/17672\/revisions\/17686"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=17672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=17672"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=17672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}