{"id":14796,"date":"2010-04-01T22:04:26","date_gmt":"2010-04-02T05:04:26","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=14796"},"modified":"2010-03-31T17:41:25","modified_gmt":"2010-04-01T00:41:25","slug":"happy-new-year","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/14796","title":{"rendered":"The Traffic Calendar"},"content":{"rendered":"

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I don’t buy a calendar anymore.<\/p>\n

Because, like clockwork, a super cool one will arrive in the mail; typically a bit after the New Year has arrived.<\/p>\n

For the past 15 years, Thomas Krug has been mailing me an incredible calendar. It often arrives in a large box and it always dazzles. Elaborate printing techniques, special inks, die cuts \u2013 a mesmerizing trip of photography and design.<\/p>\n

Thomas is the owner of the Traffic<\/a> design agency in Winnenden, Germany. And his firm’s self-designed calendar is one helluva promotional item. <\/p>\n

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‘fantasy be with you’<\/strong>
\nThis year’s theme deals with fantasy,<\/em> perforated door signs (to hang on knobs) and (though I like to guess, instead of rely on a literal translation)  . . .  product placement.<\/em> <\/p>\n

Behind each image of a product is a photograph (with the calendar date part) incorporating the product in some fantasy way. One has to tear thru the diecut perfs to actually use<\/em> the calendar. <\/p>\n

Or in short, I haven’t seen the whole calendar yet because it’s only April.<\/p>\n

font surprises<\/strong>
\nPast calendars have included die cut fish, video stills of NYC, stripper fashions  . . .  it’s always a surprise.<\/p>\n

And this year Thomas is using some of my Jeanne Moderno fonts<\/a> to punctuate. It’s a blast to see my fonts in an unexpected setting. <\/p>\n

Years back, my Chandler 42<\/a> fonts found themselves paired with some unreal, black and white, nude zodiac photographs. <\/p>\n

Again, dazzling.<\/em> Of course.<\/p>\n

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