{"id":13986,"date":"2010-03-15T23:41:01","date_gmt":"2010-03-16T06:41:01","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=13986"},"modified":"2010-03-15T23:39:40","modified_gmt":"2010-03-16T06:39:40","slug":"typographic-rhetoric-1","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/13986","title":{"rendered":"Typographic rhetoric 1"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/mehallo.com\/B\/mehallo_RomanType.jpg\"><\/p>\n<p><em>&#8216;Almost all human reasoning about facts, decisions, opinions, beliefs, and values is no longer considered to be based on the authority of absolute Reason, but instead, is seen to be intertwined with emotional elements, historical evaluations, and pragmatic motivations. In this sense, the new rhetoric considers the persuasive discourse not as a subtle, fraudulent procedure, but as a technique of \u2018reasonable\u2019 human interaction, controlled by doubt and explicitly subject to extra logical conditions.&#8217; -Umberto Eco, Italian Scholar and Semiotician<\/em><\/p>\n<p>Here\u2019s <a href=\"http:\/\/www.merttol.com\/articles\/typography\/the-rhetoric-of-typography.html\" target=\"_blank\">a great article at Mert TOL<\/a> on using type to &nbsp;. . .&nbsp; manipulate and control.<\/p>\n<p><em>Photo by mehallo<\/em><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Typographic rhetoric 1  \" data-url=\"http:\/\/mehallo.com\/blog\/archives\/13986\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8216;Almost all human reasoning about facts, decisions, opinions, beliefs, and values is no longer considered to be based on the authority of absolute Reason, but instead, is seen to be intertwined with emotional elements, historical evaluations, and pragmatic motivations. In this sense, the new rhetoric considers the persuasive discourse not as a subtle, fraudulent procedure, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,53,120],"tags":[122],"class_list":["post-13986","post","type-post","status-publish","format-standard","hentry","category-finds","category-thoughts","category-typography","tag-typography"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=13986"}],"version-history":[{"count":6,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13986\/revisions"}],"predecessor-version":[{"id":14302,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13986\/revisions\/14302"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=13986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=13986"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=13986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}