{"id":13039,"date":"2010-02-23T23:06:53","date_gmt":"2010-02-24T07:06:53","guid":{"rendered":"http:\/\/mehallo.com\/blog\/?p=13039"},"modified":"2010-02-24T11:06:05","modified_gmt":"2010-02-24T19:06:05","slug":"packaging-design-that-makes-the-shelves","status":"publish","type":"post","link":"http:\/\/mehallo.com\/blog\/archives\/13039","title":{"rendered":"Packaging design that makes the shelves"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/4.bp.blogspot.com\/_nY13z3q-b_Q\/S4Hzs51FhxI\/AAAAAAAAAso\/ajPvwrFqZ8A\/s320\/03_PaulaScher22.jpg\"><\/p>\n<p><em>&#8216;People HAVE to buy contact lens solution, and any improvement is a victory&#8217; -Paula Scher<\/em><\/p>\n<p>Not all graphic design wins awards nor changes the world. And any item &#8211; from shopping bags to containers to paper boxes &#8211; is an opportunity for good design to do its job.<\/p>\n<p>Most of my work over the years has been of this variety. No crazy, just keep it simple, easy-to-use and easy-to-understand.<\/p>\n<p>On this topic: Pr*tty Sh*tty interviews uber-designer Paula Scher. Read <a href=\"http:\/\/prttyshttydesign.blogspot.com\/2010\/02\/ps-interviews-ps.html\">here.<\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/1.bp.blogspot.com\/_nY13z3q-b_Q\/S4HztLEdHoI\/AAAAAAAAAsw\/MP6QrV2o9sQ\/s320\/04_PaulaScher19.jpg\"><br \/>\n<em>Truvia sweetener, designed by Paula&#8217;s team. A &#8216;green&#8217; package to stand out amongst the pink, blue and yellow competition<\/em><\/p>\n<p><em>Found via <a href=\"http:\/\/twitter.com\/Exspiro\">Exspiro<\/a><\/em><\/p>\n\r\n\t<div style=\"float: left; \">\r\n\t\t<a href=\"http:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-count=\"horizontal\" data-text=\"Packaging design that makes the shelves\" data-url=\"http:\/\/mehallo.com\/blog\/archives\/13039\"  data-via=\"mehallo\">Tweet<\/a>\r\n\t<\/div>\r\n\t<script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script>","protected":false},"excerpt":{"rendered":"<p>&#8216;People HAVE to buy contact lens solution, and any improvement is a victory&#8217; -Paula Scher Not all graphic design wins awards nor changes the world. And any item &#8211; from shopping bags to containers to paper boxes &#8211; is an opportunity for good design to do its job. Most of my work over the years [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,50,53],"tags":[58],"class_list":["post-13039","post","type-post","status-publish","format-standard","hentry","category-finds","category-design","category-thoughts","tag-graphic-design"],"_links":{"self":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/comments?post=13039"}],"version-history":[{"count":10,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13039\/revisions"}],"predecessor-version":[{"id":13063,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/posts\/13039\/revisions\/13063"}],"wp:attachment":[{"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/media?parent=13039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/categories?post=13039"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mehallo.com\/blog\/wp-json\/wp\/v2\/tags?post=13039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}