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And the interesting thing is to see who goes in what direction. One thing I’ve noticed teaching all these years, one can’t easily predict who will ‘get it’ and who won’t. Especially starting with a pool of students who haven’t yet quite found themselves.

Tho I also look at it this way:

Someone’s gotta work at the PennySaver.

I wish there were more good taste in graphic design – it’ll just lead to a more beautiful society.

But reality is: liquor stores exist. And someone has to design for them.

In a way, this gets to the heart of my issue with the for-profit education model — they’ll let anyone who can write a check in the door, but what kind of designers will these people be, who may not have any innate “eye” or sense of taste whatsoever? Should design be exclusive to those with taste? I mean, shouldn’t some higher standard apply whether you’re designing corporate annual reports, commercial ads, or skateboard decks? In fact, as a designer, isn’t it our responsibility to apply a high standard of taste, no matter the stylistic or content requirements of the job?